Geo-Targeting and Proxies: Know Hows and Their Relationship

Anyone who works in marketing knows that one of the most important factors to consider when targeting an ad campaign is the area or location. You can’t say something in the modern world; YouTube and Facebook are just as accessible from the UK as they are from Asia. But, beyond cost management and ensuring that advertisements only air in areas where the advertiser already sells their product, geo-targeting opens up a world of possibilities for advertisers. ‎

For one thing, digital geo-targeting allows for more complex estimation and personalization than conventional media ever could. Geo-targeting has never been more effective than it is now, thanks to the proliferation of mobile devices and the incredible granularity and accuracy they offer in terms of position. Although many marketers recognize the importance of geotargeting, few are aware of how the technology behind it works.

In this case, however, having a solid grasp on the technology is essential since different solutions take different approaches to the problem of determining a consumer’s physical position, and the simplest solution is typically the least accurate. Many desktop strategies do not translate well to the web, just as conventional strategies do not always translate well to digital. ‎

How does Geo-targeting work with Proxies?

Mobile proxies are also known as 4G and LTE proxies because they bind to SIM cards via a 4G router or modem. The proxy is said to be geo-targeted if it provides IP addresses from particular areas (in a single state) rather than random rotation ones (from all over the UK).

When it comes to geo-targeting, The Social Proxy’s 4G proxies are ideal for clients looking for interaction in Europe, especially the United Kingdom. This is because our 4G proxies are situated in the heart of the UK, with excellent mobile service area coverage. The geographical area through which a carrier provides service is referred to as the mobile service area coverage. We also have 4G proxies for other countries, such as the United States and parts of Asia.

If you’re wondering how geo-targeting works, it begins by determining the user’s location. Consumers can be geo-targeted in two ways. The first method is to use a geo-targeting app, as previously discussed. Any app that uses location-based marketing qualifies.

When you sign up for a food delivery app, for example, you’ll see choices that are close to your place. And when you use your maps app to check for “doctors near me,” the results are an example of geo-targeting in motion. You may also use geo-targeting tools to reach out to your target audience more effectively. Furthermore, since you are using a 4g proxy, you will adjust your position to a particular location.

Is geo-targeting a good idea?

There are several reasons why geotargeting should be part of your marketing plan. Marketers may use geo-targeting technology to increase sales and strengthen consumer relationships. Since it is focused on customer behavior, advertisers can better understand and satisfy the needs of their consumers, resulting in higher campaign participation.

Geo-targeting is especially useful for growing both online and offline traffic to a website. Location data has been shown to increase the effectiveness of marketing campaigns by 80 percent. It’s simple to bring potential customers the right deals at the right time if you know where they are located.